Coca-Cola and OREO Launch First-of-Its-Kind Musical Experience for Besties
Exclusive Drink Collaboration Brings Iconic Tastes Together
Special Edition OREO-Themed Coca-Cola Launches
ATLANTA and EAST HANOVER, N.J., Aug. 13, 2024 (GLOBE NEWSWIRE) -- Coca-Cola and the OREO brands have teamed up to create an exclusive and limited-edition drink, OREO-Themed Coca-Cola, and launch a first-of-its-kind musical experience designed for besties to merge music tastes and enjoy together on Spotify.
The OREO-Themed Coca-Cola combines the iconic flavors of Coca-Cola and OREO cookies, delivering a delicious and refreshing treat inspired by the beloved cookie. The limited-edition drink will be available in fountain and 20 oz. bottles at participating retailers nationwide.
In addition to the exclusive drink, Coca-Cola and OREO are launching "Beats of Friendship," a unique musical experience on Spotify that allows besties to merge their music tastes and create a personalized playlist that reflects their shared love for music. The experience features a custom-built algorithm that analyzes each bestie's music preferences and generates a playlist that seamlessly blends their favorite genres and artists.
"We're thrilled to partner with OREO to create this first-of-its-kind musical experience for besties," said Natalia Suarez, Senior Brand Manager, Coca-Cola. "Music is a powerful way to connect, and 'Beats of Friendship' offers a fun and engaging way for besties to bond over their shared love for it."
"We're excited to collaborate with Coca-Cola on this innovative campaign that celebrates the special bond between besties," said Sydney Kranz, Senior Brand Manager, OREO. "The OREO-Themed Coca-Cola and 'Beats of Friendship' experience are perfect ways to bring besties together and create lasting memories."
The OREO-Themed Coca-Cola and "Beats of Friendship" experience are available now for a limited time. To access "Beats of Friendship," besties can visit the Spotify campaign page and follow the instructions to merge their music tastes and create their personalized playlist.
We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.
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